West Coast apologise to Shannon Hurn for 300-game flop against Collingwood

West Coast midfielder Dom Sheed has revealed that he was among the players to apologise to Shannon Hurn for their disastrous AFL display in the defender's 300-game milestone.

The Eagles started as warm favourites against Collingwood last week at the MCG, but were belted 10 goals to one in the first half in a 45-point loss.

The match was meant to be a celebration of Hurn becoming the first Eagles player to reach the triple-century mark.

Instead, it became a stark reminder of just how far adrift West Coast are in the premiership race.

The heavy defeat followed on from embarrassing losses to Geelong (97 points), Sydney (92), Western Bulldogs (55), and bottom-placed North Melbourne (10) this season.

Sheed said it wasn't good enough, and he personally apologised to Hurn.

"The biggest thing about it is we let 'Bunga' down in his 300th game, which isn't good enough," Sheed said. "I personally did (say sorry). It was very disappointing to do that in his 300th match. He's been such a great player for us.

"The fact we dished that up wasn't good enough, and we let him down massively. He's all good with it. All he's chasing is team success. So he gets disappointed we lost. I don't think he really cares it was a milestone match for him."

West Coast will be aiming to bounce back when they take on Melbourne at Optus Stadium on Monday night.