Everybody is breathlessly anticipating the huge Big Ten showdown between Ohio State and Michigan State on Nov. 8.
But first, the Spartans must make sure they don't overlook their last game before that matchup: Saturday's contest against Michigan.
That's a joke, of course. Michigan State will never take the Wolverines lightly, not unless there's some weird redrawing of the state's borders. This is a blood feud, one that helps the Spartans take measure of their own program and one that's talked about in office cubicles and family barbecues year round.
Michigan State, once infamously chided as "Little Brother" by former Michigan running back Mike Hart, will always approach this game with long knives drawn. Remember the "60 minutes of unnecessary roughness?"
"It's always really personal," linebacker Taiwan Jones told reporters on Tuesday. "Pretty much because we've always known every single game we play, we're never picked to be the favorites. It's always been about the school down the road instead of, I feel like, as much emphasis about us."
And yet ... you couldn't blame the Spartans if for maybe the first time ever vs. Michigan, the chip on their shoulders is more like a crumb. It's hard to fight for respect when you've so thoroughly stepped on your opponent's throats.
Michigan didn't even want to acknowledge the Paul Bunyan Trophy when it debuted in the early 1950s. Now, the Wolverines would love to see the little big man more often. Michigan State has won five of the past six meetings and is favored this week by 17 points, which is believed to be the largest spread on the Spartans' side in the rivalry's history.
Let's face it. This is a golden era to be rooting for the green and white.
Mark Dantonio's program is on a serious roll, having won 13 straight games against Big Ten opponents, building its College Football Playoff this year and still enjoying the glow from last season's Rose Bowl title. The only thing better than watching your team reach a crescendo is seeing your hated rival's drown. That's just what is happening at Michigan, as the Wolverines have wheezed to a 3-4 record while dealing with an angry fan base demanding heads on a pike.
Former Spartans quarterback Kirk Cousins famously said he and his teammates could "walk the streets" of Michigan proudly the rest of their lives after they completed a rare four-year sweep of the Wolverines in 2011. Right now for Michigan State supporters, it must seem like the streets are paved in gold (or perhaps more appropriately bronze, given the team's mascot).
There are only two comparable periods to this one: the early 1950s, when Clarence "Biggie" Munn turned the Spartans into a national powerhouse, and the early-to-mid 1960s, when Michigan State won two national titles as Michigan struggled under Bump Elliott. Michigan State went 14-4-2 against the Wolverines from 1950 to 1969, including a 9-1-2 mark from '56 through '67. Meanwhile, Michigan finished with losing records six times between 1958 and '67.
"Until now, that had pretty much been Michigan State's period of success," said Dr. David A. Young, author of Arrogance and Scheming in the Big Ten: Michigan State's Quest for Membership and Michigan's Powerful Opposition. "Otherwise, Michigan has been dominant in this rivalry."
Some other comparisons can be made between the eras.
Munn, Young said, "was known as intense and highly ethical, so you could say he's a lot like Mark Dantonio." Elliott had strong Michigan ties -- he'd played tailback at the school -- and was a well-liked man who just couldn't get the Wolverines over the hump, Young said. Sound familiar?
Dantonio is undoubtedly achieving legendary status at Michigan State. On Saturday at Indiana, he coached his 100th game for the Spartans and gained win No. 70. Tyler O'Connor and Kurtis Drummond presented Dantonio with game balls after the 56-17 victory.
Dantonio has certainly raised expectations in East Lansing. It's not just about beating Michigan and winning a Big Ten title now. The Spartans have their eyes on a national title, and as such, the game against Ohio State (coming after a bye week), looms as the biggest of their season. Still, Dantonio calls the Michigan game "the most important game on the schedule."
"When you compete day in and day out with them -- and that's what we do on recruits, for fans, for everything, it ... carries over to every sport here," he said Tuesday. "That still is a game that we have to point to and say, 'Hey, this goes beyond our schedule. This goes beyond the future.'"
The balance of power in this rivalry will likely change again in the future. But for right now, Michigan fans must be green with envy.