Roma owner James Pallotta has again warned Manchester United that the club has no interest in selling Kevin Strootman.
Strootman's agent said in the summer that United boss Louis van Gaal had an "interest" in the Netherlands midfielder, and speculation has persisted in England over a potential move to Old Trafford.
However, Pallotta has told BBC Sport that a transfer is "just not happening."
"I have told the papers that they should stop wasting paper," he added. "We don't have any interest in selling Kevin."
Pallotta played down suggestions Roma would be willing to cash in if they received an offer of 75 million pounds.
"Obviously as business people when people call us and say, 'We want your player,' you are going to listen to them," he said. "You have to do that -- that is the business side.
"That doesn't mean you are going to make a decision that [an offer of] 75 million pounds -- bang, you hit the bid. That is not the way it is going to work, it is not the way it does work with us."
Asked if money would talk eventually, he replied: "For others, maybe. Our view is that we want to put a great team out there, but we are not saying, 'We have to make a ton of money.'
"Our goal across the board is stability."
Several figures at Roma -- including coach Rudi Garcia and sporting director Walter Sabatini -- have already underlined the Serie A club's intention to retain the player.