In a time when trade talk is a challenge and teams are still deciding what they want to do, the Western Conference is interesting for one reason. It has actual sellers -- two, even!

With the Arizona Coyotes and Colorado Avalanche distancing themselves from the rest of the jammed-up standings, that makes Coyotes GM John Chayka and Colorado GM Joe Sakic two of the most popular guys around, because they are ready to deal.

They’re popular, it seems, until they name their asking price.

“Arizona is asking for stupid returns because they know they can,” said one Eastern Conference executive.

It’s simple supply and demand. It’s a seller's market right now, and it may be right up until the deadline.

“Everybody is the same,” said a Western Conference GM on Thursday. “There’s going to be 15 of us fighting for playoff spots.”

As we continue our Trade Season Preview with the Western Conference -- our East preview can be found here -- here’s a look at the early game plans for each team in the West: