He's outscoring almost everybody else in world football at the moment, so it's unsurprising that Vodafone Egypt have seized the chance to make Mohamed Salah the face of their latest marketing campaign.
Salah recently signed up as a brand ambassador and has already featured in a series of commercials, but Vodafone's latest gimmick involving the Liverpool star is something a little different.
عشان لما بنتجمع علي حاجة بتبقي أقوي من أي حاجة!
— Vodafone Egypt (@VodafoneEgypt) March 20, 2018
ڤودافون الشبكة رقم واحد عملتلك عالم محمد صلاح اللي هيقرب صلاح لينا ويخلينا نتابع رحلته خطوة بخطوة، و كل جول هيجيبه هيجيلك 11 دقيقة هدية.
كلم #11* علشان تشترك في عالم محمد صلاح#رقم1_بيجمعنا pic.twitter.com/1ydxSHZfCB
Indeed, the telecom company have launched a special "Mohamed Salah World Rate" phone tariff that will see subscribers given 11 free minutes of talk time every time the Reds forward scores a goal from now until the end of the season.
Fans will receive 11 minutes (a reference to Salah's shirt number) for every goal he scores in any competition up to a maximum of four goals per match.