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NBA London tickets nearing £500 minimum on resale sites

LONDON -- NBA fans in London hoping to grab a late ticket for Thursday night's match at the O2 Arena face a mark-up of anywhere between 350-600%, depending on the seat.

With tonight's Celtics vs. 76ers matchup generating a huge buzz because of names like Kyrie Irving, Jason Tatum, Joel Embiid and Ben Simmons, the game sold out in just two hours back in October.

By Thursday morning, a "walk-in price" for the cheapest seat to watch the NBA game at London's O2 arena stood at £487 ($658) including fees on StubHub, with a premium seat in the center of the lower bowl going for a staggering £1,701 including fees ($2,300), and only sold as a set of three.

By contrast, prices for comparable seats at Boston's TD Garden arena for next week's rematch between the same two teams start at £68 ($93) for upper corner seats and £376 ($508) for center lower bowl seats.

However, in terms of one-off events, Londoners are arguably getting a good deal. Tickets for the NBA All-Star Game in Los Angeles on February 18 start at £1,186 ($1,600) with fees, and go up to £6,230 ($8,400) for courtside seats behind the basket.

For the Super Bowl on February 2, the cheapest price listed on SeatGeek to get into U.S. Bank Stadium stands at £2,820 ($3,800) with fees, and goes up to £6,730 ($9,082) with fees for a seat in the center of the lower bowl.

In comparison to football, hospitality tickets to see Manchester United host Chelsea in the Premier League on February 25 start at £320 ($432) and climb up to £699 ($944) on StubHub.

Finally, tickets for the upcoming Winter Olympics in PyeongChang, South Korea are still available at face value. The cheapest available seats for the Opening Ceremony on February 9 stand at £415 ($560) and go up to £1,038 ($1,400) for premium views.

Tickets for the Men's Snowboarding Big Air final on February 24 start at £125 ($168), while entry to the Men's Ice Hockey Gold Medal Game -- always a big draw -- begins at £415 ($560). Then again, NHL pros are not participating in the Winter Olympics this year.

Motez Bishara is the author of "Beating the NBA: Tales from a frugal fan".