CHARLOTTE, N.C. -- Kevin Harvick has a duplicate of the famous par-3 12th hole at Augusta National behind his Charlotte home, down to Rae's Creek, the Hogan Bridge and azaleas.
"We just had an empty spot in the backyard where the grass wouldn't grow," the driver of the No. 4 Stewart-Haas Racing Ford said with a laugh. "We were redoing the yard. I had played there several years ago. It just looked like it would fit the way we had the walls built up for the creek and everything. In theory, it's all there."
Harvick's sports and celebrity marketing agency, which now represents three members of the PGA Tour and UFC competitor Donald "Cowboy" Cerrone, came about the same way.
It started with a conversation with Cerrone, who was looking for a management team, and grew from there.
"Usually the best-laid plans are purely by accident, and that's who we are," the 2014 NASCAR Cup Series champion said.
As you can tell, Harvick has a lot going on in his life when he's not at the racetrack. Unlike a lot of other drivers who have businesses that don't involve driving, his passion for sports in general takes him outside the world of horsepower and left turns.
"I like football, baseball, basketball, golf, racing," Harvick said. "I like competition. For me it is fun."
Harvick was at Quail Hollow Club on Thursday to check out his golfers -- James Hahn, Chesson Hadley and Jason Gore -- in the first round of the Wells Fargo Championship before heading to Dover International Speedway.
It was a much quieter world than the one Harvick experiences on weekends, where the roar of the crowds on a golf course don't compare to the roar of engines heading to the start-finish line.
"Yeah, but we're all looking left," said Hahn, referring to right-handed golfers looking left when they strike the ball and race car drivers always turning left except when they're on road courses.
Harvick isn't just a driver, though he is good at it as he's won three Cup races this season and is third in the Cup standings through 10 races. He's also a businessman. He began marketing athletes from other sports soon after Kevin Harvick Inc. got out of the racing business in NASCAR's lower divisions in 2012.
His business is now called Kevin Harvick Management, and the client list is kept small on purpose.
"It's more of a boutique approach," Harvick said. "You don't want it to get too big; otherwise, they don't get the personal treatment that they deserve to get."
Harvick and his wife, DeLana, learned a lot about the marketing world as a NASCAR team owner. They have been able to translate that into other sports. Josh Jones, the KHM director of business development, spends more time now at the golf course than he does at the track.
"As you see on his uniform, a lot of the same sponsors we have on our cars," Harvick said as he pointed to Hahn's golf shirt. "It gives us a better menu of choice for the sponsors and makes us more diversified.
"They can come to more tournaments, more UFC fights, races. There's just a lot of things that helps us tie together."
It started with Donald on the UFC side and grew with Gore, mostly by word of mouth.
Here's how Hahn became involved: "It was completely organic. A good buddy of mine, Jason Gore, he takes lessons from Drew Steckel. I just happened to be standing next to Drew. Drew teaches Danny Lee. We play a lot of practice rounds together and Drew overheard I was looking for a management team.
"Drew contacted Jason and said, 'Is KHI looking to add another golfer? James is actively seeking an agency.' Jason called me within two minutes."
Harvick says combining athletes from different sports helps lessen the cost for everyone because the company can demand a smaller percentage from the client.
"It helps everybody make more money," he said.
Hahn, the 2016 Wells Fargo Championship winner, called joining KHM a year ago among "the best decisions I've made in my career."
He actually ventured into the NASCAR world, going to see Harvick race at Phoenix International Raceway.
"It's exciting what he does," Hahn said of Harvick. "And I'm sure Kevin thinks the same thing about golf. We have a mutual respect for each other's sport."
Just not enough that Hahn has been behind the wheel of Harvick's race car.
"I don't think we've gotten that much trust yet," he said. "My golf clubs are not as expensive as his race car. Maybe one day."
Or maybe not.
"He stays good at what he does and I stay good at what I do and we try not to worry about what the other does well and just enjoy watching," Harvick said. "And he knows I suck at golf."
It's not unusual to find Harvick in Las Vegas for a UFC fight one night and at the golf course the next day between race weekends.
It's also not unusual to find Harvick on the par-3 hole in his backyard, whether it's hitting a tee shot or teaching his son, Keelan, to ride a bike on the synthetic turf fairway.
"[James] hit a hole-in-one on shot five," Harvick recalled. "So obviously, it's not that hard for those guys."
That fits in with Harvick's business strategy. He just wants to make life outside of the sport easier on the client.
"We're just trying to be smart about who we bring in, how we do things and keep it small enough to where it feels like personal service," Harvick said. "These guys are good at what they do. If we can make it more efficient for them, that's really the goal."