Sports Sustainability Leadership Award
The Sports Sustainability Leadership Award recognizes an organization that is leveraging the power of sports to make a positive impact on the environment.
2019 Sports Sustainability Leadership Award Winner
adidas
By 2050, there will be more plastic than fish in the oceans. adidas is driving eco-innovation around materials, products and new ways of using them, turning a threat into a thread. They are working with Parley for The Oceans, which creates material from upcycled plastic waste that is intercepted on beaches and in coastal communities before it gets to the ocean. The adidas x Parley line is made with this innovative yarn, transforming the plastics into jerseys, shoes and other into high performance sportswear. Five million pairs of Parley shoes were produced in 2018, with plans to produce 11 million pairs of shoes containing recycled ocean plastic by the end of 2019. Additionally, Adidas works to educate consumers about the importance of the oceans, the problem of plastic pollution in the oceans, and the ways to eliminate unnecessary virgin plastic from people's lives. In manufacturing, adidas focuses on using sustainable materials, cutting CO2 emissions and waste prevention.