Real Madrid twice rejected low-cost deals for Paul Pogba in the past, according to agent Mino Raiola, who has warned the Juventus star is now worth over 100 million euros.
Raiola has already indicated that France international Pogba could leave Juve at the end of the season, and Madrid have been credited with an interest along with a host of other top European clubs.
In an interview with Marca, Raiola said: "For me, he is the flagship of a new generation, the star, the leader. Today, there is nobody like Pogba. Including Barca, there are only seven clubs that can afford him."
Pogba, 21, had left Manchester United in 2011 after refusing to sign a new contract, having failed to secure a place in the first team under Sir Alex Ferguson.
Asked whether Juve had become too small for the midfielder, Raiola said: "Perhaps, yes, but when he was just 17, he turned down Ferguson. He chose Juve, as did [Zlatan] Ibrahimovic."
Clubs including Chelsea, Manchester City and Paris Saint-Germain are all said to be keen on Pogba, and it appears Raiola is not making any particular effort to ensure his client ends up at the Bernabeu.
Asked about Real Madrid, he said: "Back when they had their chance, they didn't really know who Pogba was. Other clubs did. Real didn't want to pay 10 million euros for him and just a year ago refused to pay 30 million euros for him.
"We spoke in Qatar. 'Why pay 30 million euros if soon he can come for free?' they asked. He ended up renewing his contract.
"If they want Pogba, they can call me. I'm not going to call anyone there. He's worth more than 100 million euros, but the price will be set by the club that buys him.
"I'm in contact with all of them, except Real Madrid. My name is not Jorge Mendes [the Portuguese agent who represents players including Cristiano Ronaldo, Pepe and James Rodriguez], who manages Real Madrid far too well."