Swansea have agreed a club-record fee with Atletico Madrid to sign striker Borja Gonzalez, according to Press Association Sport.
Borja, also known by the nickname Baston, is reported to be due in south Wales for his medical this week as the Premier League club act fast to replace Andre Ayew, who moved to West Ham on Monday.
The 23-year-old came through the ranks at the Vicente Calderon but has had several loan spells in recent seasons and scored 18 La Liga goals for Eibar in the 2015-16 campaign.
A former Spain under-19 international, Borja began his time at Atletico as a goalkeeper but was eventually turned into a striker.
He suffered a serious knee injury on his only league outing for Atletico and on his recovery he began to find himself moving away on loan.
Spells at lower-league sides Murcia and Huesca were followed by successful loan moves to Deportivo La Coruna and Real Zaragoza before his year-long stint at Eibar.
His goal scoring exploits helped the side finished 14th, having flirted with relegation straight back to the Segunda Division the previous season.
Now he looks set to become Swansea's new record signing, eclipsing the fee the club shelled out for fellow striker Wilfried Bony in 2013.