PHILADELPHIA -- Philadelphia drug dealers looking to market their heroin as top-of-the-line are stamping packets with the likeness of Golden State Warriors superstar Stephen Curry.
Regional transit police chief Thomas Nestel tweeted a picture of several packets featuring Curry's face and name.
Thinking Steph Curry wouldn't be happy that he is this week's brand for heroin in Philly. cc: @StephenCurry30 pic.twitter.com/mmRcC741YM
— Thomas J. Nestel III (@TNestel3) April 27, 2016
Philadelphia is known for having the most potent heroin in the country.
Nestel said he noticed the Curry heroin-branding this week after an officer stopped a man with the packets.
Nestel said the approach is "definitely unique" for Philadelphia. He said he hasn't seen drug dealers using the names of other athletes or celebrities to promote their wares.