DALLAS--Don't call it a comeback.

Granted, Oklahoma isn't providing much opportunity for anything resembling one.

Midway through the third quarter, Oklahoma has already scored on a pair of big plays and leads, 48-10. The party is on for the crimson half of the Cotton Bowl.

The stark reality of a disappointing day in Dallas is setting in for the folks in burnt orange. Time to drown their sorrows in some fried butter, perhaps.

Frank Alexander sacked Case McCoy and forced a fumble, setting up David King to return it 19 yards for a score. Later in the quarter, Dominique Whaley galloped 64 yards for another touchdown.

The day's been full of pain for Texas, reminiscent of beatdowns in 2003 and 2000, when Oklahoma cracked 60 points. Are the Sooners headed for for 60 once again?