LUBBOCK, Texas -- It's safe to call this one a no-doubter.

Oklahoma State forced a three-and-out on the first possession and took eight plays to score on its first offensive possession. As much as it can possibly be said that early ... the rout was on.

Oklahoma State rolled to an easy 66-6 win over Texas Tech and reached 10-0 for the first time in school history. The 66 points were the most ever scored on a Texas Tech team surpassing, yes, Oklahoma, which scored 65 on the Red Raiders in 2008.

It was ugly from start to finish for Texas Tech, whose small crowd got even thinner after halftime, when Tech trailed 49-0.

Brandon Weeden sat for the fourth quarter after throwing for 423 yards and five touchdowns on 31-of-37 passing. If Andrew Luck's Stanford team loses to Oregon tonight, that's a mighty fine stat line to have Heisman folks glance at when they reconsider ballots.

Oklahoma State got the job done. Lots more to come later today.