Manchester United have finally got around to revealing their new away kit for the 2018-19 season and it's certainly an eye-catcher.
Unveiled the day after United's embarrassing home defeat against Tottenham, the new away shirt is resplendent in dusky pink.
Introducing our 18/19 @adidasfootball away shirt. On sale 13.09.18 from adidas and club stores. pic.twitter.com/ZFJ03Eiuvp
— Manchester United (@ManUtd) 28 August 2018
The shirt is actually an homage to a now-defunct newspaper, "The Football Pink," which was a staple of the post-match scene in Manchester for many decades.
In the days before smartphones and instant internet access, fans bought The Pink -- published around an hour after the final whistle -- to read up on the day's football results.
A worthy gesture from United, but we suspect that won't stop the jersey from splitting fan opinion right down the middle.