A motel in Chile has taken the brave decision to run a promotion that offers free drinks to customers every time Lionel Messi scores at this summer's Copa America.
Despite the very real possibility that Messi might score enough goals for Argentina to bleed their beer taps dry, The Motel Fantasia in La Serena are still keen to capitalise on the buzz surrounding the tournament in the host nation.
"Every Argentine fan can enjoy the benefits of their national team scoring," said Joselyn Lizana, the owner of Motel Fantasia.
So far, Messi has only managed one goal in the space of Argentina's opening two matches but with their third and final Group B fixture a run-out against Jamaica (who are currently sitting pointless at the bottom of the group), things could be poised to get decidedly "festive" at the Motel Fantasia come Saturday evening.