It's here.
College football's Rivalry Week features trophies, grudges, season-making wins and season-breaking losses. Here's an illustrated look at seven of the sport's biggest rivalries. All seven will be played this weekend, and all have some impact on the College Football Playoff race.
We even threw in everything you need to know -- and read -- about each game.
The Game (noon ET on Saturday, ABC)
How could The Game get any bigger? No. 3 Michigan faces No. 2 Ohio State with playoff implications added to the tradition.
All-time series: Michigan leads 58-48-6.
Last year's result: Ohio State 42, Michigan 13
Everything you need to read before kickoff
Ten years later, the 2006 Michigan-Ohio State game still resonates
Football and friendship bond Michigan's Jourdan Lewis and the Vasher twins
The power of J.T. Barrett's voice
Urban Meyer, Jim Harbaugh lead to rivalry's new Ten Year War
Infographic: Jim Harbaugh's handiwork at Michigan
Jim Harbaugh's circle of friends is as cool as you'd expect
Dear Jim Harbaugh, here's how you beat Ohio State
Iron Bowl (3:30 p.m. ET Saturday, CBS)
Can Auburn put a dent in No. 1 Alabama's perfect season? Can anybody put a dent in Alabama's perfect season?
All-time series: Alabama leads 44-35-1.
Last year's result: Alabama 29, Auburn 13
Everything you need to read before kickoff
Alabama's Reuben Foster (and his Auburn tattoo) ready for final Iron Bowl
What if Sean White can't start for Auburn?
Even for Bama, going undefeated is no easy feat
Apple Cup (3:30 ET on Friday, FS1)
This season, Washington and Washington State battle for control of the Pac-12 North. At stake (other than state pride, of course): The Huskies' playoff hopes.
All-time series: Washington leads 70-32-6.
Last year's result: Washington 45, Washington State 10
Everything you need to read before kickoff
For Mike Leach, Apple Cup is the main prize for Washington State
Washington's strength of schedule not wowing CFP committee
Celebrating the weird and wonderful history of the Apple Cup
The story of Ol' Crimson, Wazzu's GameDay legend
Governor's Cup (noon ET Saturday, ESPN)
After falling out of the CFP top four, Louisville tries to bounce back against Kentucky. The Cardinals are probably a long shot, at best, to crack the CFP's top four. But there's still plenty to play for, especially for Heisman frontrunner Lamar Jackson.
All-time series: Series tied 14-14.
Last year's result: Louisville 38, Kentucky 24
Everything you need to read before kickoff
Lamar Jackson maintains strong Heisman lead despite poor performance against Houston
Stoops, Kentucky jump major hurdle by making bowl
Paul Bunyan's Axe (3:30 p.m. ET Saturday, BTN)
Wisconsin needs to keep winning, but Minnesota could make things interesting in the Big Ten West. The Badgers need to take out their old rivals to keep their CFP chances alive.
All-time series: Minnesota leads 59-58-8.
Last year's result: Wisconsin 31, Minnesota 21
Everything you need to read before kickoff
How Wisconsin's Vince Biegel went from a cranberry marsh to mashing QBs
Land-grant rivals (3:30 p.m. ET Saturday, ESPN)
Penn State has B1G title hopes. Can Michigan State, a CFP team a year ago, upset the playoff-hopeful Lions?
All-time series: Michigan State leads 15-14-1.
Last year's result: Michigan State 55, Penn State 16
Palmetto Bowl (7:30 p.m. ET Saturday, ESPN)
No. 4 Clemson is trying to stay in the playoff race. South Carolina would love to ruin any playoff plans.
All-time series: Clemson leads 67-42-4.
Last year's result: Clemson 37, South Carolina 32
Everything you need to read before kickoff
Jordan Leggett keeps pushing for a fallen teammate