Williams is set to name its 2016 car the FW40 to mark 40 years of racing in Formula One.
The anniversary means Williams will effectively skip one name in its lineage, with the 2016 car named the FW38. Sir Frank Williams first entered a car at the 1977 Spanish Grand Prix and the team has been a feature of the F1 grid ever since.
In those four decades of racing Williams has won nine constructors' and seven drivers' titles, 114 wins and 128 pole positions. It last won a race at the 2012 Spanish Grand Prix through Pastor Maldonado.
Deputy team principal Claire Williams said: "40 years ago Frank and Patrick [Head] created what would become one of the most iconic teams in the history of Formula One -- Williams.
"We are immensely proud of what we have achieved during our long and illustrious history. We have experienced the most euphoric highs - reaching the pinnacle of the sport nine times as a Constructor and created seven Champion drivers; Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve. We have also experienced the lows; the heartache that the sport can cause and victories that have agonisingly slipped away.
"So much has changed in Formula One in the last 40 years but one thing remains the same, our passion for motorsport. We want to celebrate our passion, our achievements and our heritage with everyone who has made this journey possible -- our fans, partners, media colleagues and the many friends we have made over the last four decades. Racing, it's in our blood, it's our DNA and has been since 1977. We are proud of that and that will never change."
The gesture is the first in a series of events Williams has planned to mark the anniversary.