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New stadium plan a vital part of AC Milan's future

Those that have visited the San Siro will know just how special the iconic stadium is in its own right. Having evolved over the years to satisfy new requirements, it is still undoubtedly one of the greatest of its kind across the globe.

Part of its magic and appeal can certainly still be appreciated on screens around the world, but ultimately Milan have to put sentiment to the side and move with the times which unfortunately means potentially vacating their current home.

The discussion over a new stadium has been on-going for years, but with the problematic regulations and laws in Italy it has been a frustrating process for many clubs. Nevertheless, Juventus have proven that the barriers can be broken down and others are following suit. Following Monday's press conference, it appears as though the Rossoneri's sponsorship deal with Emirates could hold the key.

Milan joint-CEO Barbara Berlusconi confirmed the extension of their agreement on Monday and although it was announced that the deal will run through to 2020, numbers were not disclosed. As ever, that didn't prevent speculation in the media with suggestions that it could be worth up to 20 million euros per year.

From a sporting perspective, that could result in increased investment in the playing squad, but looking at the bigger picture it will also help continue to build Milan as a brand and ensure that the financial state of the club is secure.

However, perhaps the most intriguing aspect of the deal was later revealed by Berlusconi to reporters. She re-emphasised the importance of stadium ownership in modern day football as the game continues to evolve, and Emirates CEO Tim Clark appeared open to discussing the topic further with a view of playing a role in that vision.

Naturally, it would involve bidding for the contract for the naming rights of the arena, but if the financial backing is there then it would ultimately make the process easier for Milan.

According to reports, Berlusconi has previously proposed the idea of developing a new 50,000-seat stadium next to Casa Milan, but inevitably there are various obstacles to overcome involving the council who already play a detrimental role in the lack of income Italian clubs receive.

Nevertheless, it is encouraging to see that Berlusconi has the vision and enthusiasm to make such proposals and she is determined to see it come to fruition. Having spent years studying the business aspects of the club, she is fully aware of the benefits that would come with owning a stadium and it is rightfully considered a priority for her.

Given the amount of red tape and unsuccessful proposals over the years, Italian clubs had arguably accepted their fate that they would continue to fall behind without their own stadia. It will still take years before things change for Milan, but it is reassuring to know that the club has someone prepared to continually bang at the door and push forward with plans until that particular dream becomes a reality.