Arsenal won Saturday's Barclays Asia Trophy final in front of 52,107 spectators -- predominantly cheering the north London side -- at the National Stadium in Singapore. This week, it will be Liverpool's turn to woo possibly an even bigger crowd in the 85,000-capacity Bukit Jalil National Stadium in Kuala Lumpur.
But where does that leave unfashionable Stoke City, who clinched third place in the Asia Trophy after defeating the home team? The ninth-placed Premier League side received very little local support with the exception of striker Peter Crouch, who spent three years of his early childhood in the Lion City and used to play for Liverpool.
Does this mean that Stoke, and other mid- and lower-league teams, are not important stakeholders in Asia's most popular sports competition?
Far from it, according to Premier League executive chairman Richard Scudamore, who spoke to ESPN FC during his trip to Singapore.
"Many people think that only the big four or five Premier League clubs are interested in Asia. I am afraid to say their understanding is not very accurate," said 55-year-old Scudamore, who took his new designation earlier this year after becoming chief executive in 1999.
"Asia provides the biggest chunk of the international broadcast rights revenue of the Premier League. This is divided equally among all 20 clubs unlike the UK domestic rights where filters such as league position and television appearances also come into play."
Scudamore confirmed that the process of awarding broadcast rights for 2016-19 in all international markets will be completed before December this year.
He added: "Further growth in Asia's interest in the league will be crucial for the middle- and lower-table clubs as well. It is not just the big clubs who are interested in Asia because of their enormous supporter groups."
Asia's share in the 2013-16 rights cycle is £941 million out of the total overseas pot of £2.23 billion -- a share of 42 percent, up from 37 for the previous 2010-13 rights cycle during which the continent provided £531 million out of the total £1.43 billion.
During the ongoing rights cycle, which has one more season to run, Asian rights have risen 77 percent from 2010-13, compared to a corresponding increase of 55 percent for all international territories.
Things are therefore looking bright for the Premier League in Asia once again, with live broadcasts to all countries of the continent with the exception of North Korea.
The continent provides the league with its largest audience. Premier League's director of communications Dan Johnson said during last week's Premier League workshop that Asia and Oceania together account for 339.5 million viewing households out of the total 725 million globally.
So, if numbers talk, then Asia is becoming even more important for the Premier League.
In tiny Singapore, the league receives an estimated £35 per every person in the country from the rights' holders.
In maturing giant markets such as China and India, the league's audience penetration is the second- and third-highest in the world, with 52 and 49 percent respectively, according to Johnson.
The Indian market is maturing steadily because of the growth of the direct-to-home broadcast platform. The future for the league's growth in the continent lies in India and the potential maturing of the Pay TV segment in China.
And, across the board, whether it be mature or growing countries, the continent is of utmost importance for the league.
According to a report from The Financial Times, a modest increase in the international broadcast rights value for 2016-19 will push it up to £3 billion, which works out to £50 million per club every year from international rights alone, a healthy sum for middle- and lower-table clubs.
However, Scudamore is not looking that far ahead. "We are not in the prediction business," he said with a smile when asked about his estimate for the 2016-19 international broadcast rights.
"What we can safely say is that Asian interest in the Premier League will continue, which is good for all clubs no matter how big or small they are.
"The Premier League and the clubs will continue to entertain and engage Asian audiences and fellow industry professionals through multiple channels, one of which is the Barclays Asia Trophy. The tournament is going to be increasingly crucial in the years to come."
Scudamore's recent statement that the tournament will be hosted again soon by the Lion City will offer further cheer to Singaporeans. The man -- whose first overseas rights' deal as Premier League boss (2001-04 cycle) was a modest £177 million -- has overseen a period of unprecedented growth, with no end in sight.