NZ Rugby will undertake a complete review of Super Rugby but it remains committed to SANZAAR for the next five-year cycle, chief executive Mark Robinson announced on Monday.
The review, which will be called Aratipu, will look at various options for the competition in New Zealand, specifically how it can grow, regenerate and invigorate after a prolonged period of falling interest.
"NZR is committed to SANZAAR and our broadcast agreement with Sky TV for the next five years," Robinson said. "The review is about ensuring our Super Rugby remains relevant, sustainable and our fans are entertained and engaged.
"The recent Review of Rugby highlighted areas of opportunity for Super Rugby in terms of both revenue and cost. We are now also factoring in the impact of COVID-19 to look at a range of scenarios for the clubs and competition to keep the Super Rugby legacy strong and fit for purpose.
"Aratipu is fitting as it symbolises development and growth in a new direction, and this review is about NZR and the NZ Super Rugby Clubs coming together in the spirit of regeneration and reinvigoration for the competition.
"This is an important piece of work for Super Rugby in New Zealand. I am encouraged by the discussions we have already had that demonstrate a real desire to drive positive change in the way Super Rugby is administered and played. It is a hugely positive signal for the game that Clubs, investors and NZR are coming together to do what is in the best interests for Super Rugby and rugby in New Zealand.
"Super Rugby is a vital part of our rugby eco-system and has a solid 25-year track record as a strong and admired rugby competition that has valuable intellectual property and a legacy of world class rugby. We are committed to setting New Zealand Super Rugby up to continue this success for another 25 years."
Aratipu will be chaired by Blues chair Don McKinnon, the review also including each of the other four franchises' chairs, Players Association boss Brent Impey, private investor representative Liz Dawson and Robinson.
A steering committee, private investor working group and independent parties will also be part of the Aratipu process.
"All of the Super Rugby licenses were up for renewal in 2020 and a review was already underway as part of that, however the impact of Covid-19 creates another dimension and means we need to take a broader look at how we continue the 25-year legacy of Super Rugby for New Zealand," McKinnon said.
"The scope of Aratipu will include the New Zealand Super Rugby competition (local and offshore), clarify Super Rugby's role in the domestic high-performance pathway, review the ownership and equity structure, and digital rights. We will consult widely and think broadly."
A preliminary report will be provided to the NZR Board at the end of June 2020, before the findings of Aratipu will be provided later in the year.