From the Rugby Australia chairman to the Rugby Union Players Association, across to current and former stars of the game, the message is becoming increasingly clear: Super Rugby, as Australia knows it, is done.
As Australian rugby attempts to pick itself up from the canvas once more following the exit of chief executive Raelene Castle, the feeling surrounding Super Rugby and its slide is unmistakable.
RUPA president Damien Fitzpatrick declared the competition was no longer "putting bums on seats" as he called for a review of Australia's tier-two competition last week, comments Wallabies veteran Matt To'omua echoed on Sunday.
"Maybe the model that we've got is a little bit aged and outdated and maybe we need to have a rethink," To'omua told rugby.com.au.
"I guess this is almost forcing us to do it, whether it be in the short term until those borders open or whether it be long-term into something else that's a bit more sustainable, bit more domestically focused.
"I think there's a lot of people who are wanting to have a domestic model for quite a while now, whether it be Australia-focused or Australia-New Zealand focused or something along those lines."
Just how Rugby Australia works its way out of the deep dark hole created by the coronavirus continues to be a day-by-day process, but the focus has switched to getting players back on the field, thus creating content for broadcasters which can generate some revenue for the game.
The most likely outcome is a domestic competition featuring Australia's four Super Rugby franchises and the Western Force; the Sunwolves, too, were rumoured to be in the reckoning but a deterioration of the COVID-19 situation in Japan suggests that is now only a remote possibility.
The question is then whether such a competition is a temporary solution amid the coronavirus pandemic or one that should be explored for the longer term, too. Certainly COVID-19 is going to have lingering effects on how the world operates, particularly as it pertains to borders and travel restrictions; obstacles SANZAAR must confront given Super Rugby's international structure.
And then there were remarks from Rugby Australia chairman Paul McLean on Friday, which seemed to signal a shift in how the governing body would move its broadcast negotiations or at least alter the dialogue in which they would be held.
"I think one thing we need to understand as a board, is we need to understand what the broadcaster wants," McLean said. "Maybe we've got to be a bit more proactive in what the content might look like, we need to know what the broadcaster may want because they've got to run their business in terms of their subscribers and the eyeballs etcetera. So how do we make that a product that they would like to buy?
"I suppose what I'm saying is that we may need to be a bit more innovative in what we deliver. And given we're going to have some restrictions, certainly for the next six months -- maybe with the exception of New Zealand, maybe those borders are the ones that might open more quickly -- what does it look like?
"Can we provide something that is interesting for the consumer and then ticks off appropriate content for the broadcaster?"
The Sydney Morning Herald on Monday reported that telco Optus, who were rumoured to be close to signing off on a deal with Rugby Australia before the coronavirus pandemic took hold, will now not re-engage on broadcast talks before the end of the year.
It is unknown whether Optus were happy with the 14-team Super Rugby concept, to which the competition was to return to in 2021, though a national club competition was believed to have formed part of the package, particularly after RA had worked so hard to bring both the Shute Shield and Queensland club rugby competitions into the fold.
Having walked away from discussions, Fox Sports had moved to secure some rugby content by engaging Shute Shield rights holders Club Rugby TV. But owners Nick Fordham and John Murray instead agreed to on-sell the rights to Rugby Australia, giving the governing body its "whole of game" package that helped entice Optus.
Could Fox Sports suddenly return to the negotiating table? ESPN understands the subscription television broadcaster has long favoured a trans-Tasman style competition model that would mean all games are broadcast in the afternoons or evenings. Meanwhile, across the Tasman, New Zealand Rugby is moving closer to starting its own domestic competition in lieu of Super Rugby.
New Zealand's interest in creating a trans-Tasman league with Australia has long been lukewarm but the coronavirus pandemic has given the proposal more merit, particularly as the two countries look set to to open their borders to one another, as indicated by their respective governments, in the first instance of international travel, later this year.
Just whether that is enough to convince New Zealand Rugby a trans-Tasman model could still prove difficult, although there was just enough vagueness in an announcement on Monday about a planned review of Super Rugby to suggest anything could be on the table.
The announcement did however state that NZ Rugby remained committed to SANZAAR for the next five-year cycle.
But there is no hiding from the Australian narrative which has shifted away from Super Rugby as we know it, including the return to the 14-team competition in 2021.
As former Wallabies skipper Stephen Moore told ESPN earlier this month, Super Rugby "is not attracting viewers, supporters [or] players."
Echoed by the likes of Fitzpatrick and To'omua, and with the Wallabies captains -- who co-signed the letter that rattled the game last week -- it's hard to see how Rugby Australia can persist with the embattled competition when it has a chance to build something from scratch that has support from across the game.
When Super Rugby was suspended indefinitely on Mar. 14, suggestions that the competition might not ever return in its original international provincial format would have been scoffed at.
But almost two months later, its fate is looking increasingly grim, and Australia's rugby stakeholders can sense it.