The WWE is set to roll out a new business model around its four annual major events.
Beginning with WrestleMania 33 in April of next year, the organization will bring all their other franchises into that same city, with shows from those brands surrounding the main event.
For example, NXT, Raw and Smackdown Live will bookend WrestleMania in Orlando, SummerSlam in Brooklyn, New York, in August, Survivor Series in Houston in November and a yet-to-be-determined location for Royal Rumble (January 2018).
Fans will be able to purchase a complete package that gets them access the main events and the three other shows.
The WWE has already sold out all the travel packages, ranging from $950 to $5,900 a person for WrestleMania 33. The deal includes a ticket to NXT on April 1, WrestleMania on April 2, Monday Night Raw on April 3 and Smackdown Live on April 4. WrestleMania will take place at the Citrus Bowl while the other three will be at Orlando's Amway Center. The deal also includes a ticket to the WWE Hall of Fame Induction that Friday, transportation to and from the arena and at least a three-night hotel stay.
The higher-end package also includes a reception with WWE superstars and a visit to the organization's state-of-the-art performance center.
Individual tickets for WrestleMania go on sale on Nov. 18, while individual tickets for the surrounding events will go on sale at a later date.
Having all the events in one venue helps to streamline ticket sales with so many fans coming from out of town. People in all 50 states and 35 countries attended WrestleMania 32. The idea also helps to pare down costs; the set doesn't have to be broken down from night to night to move to a new venue.
The decision to surround the WWE's four tentpole events with shows from the other brand extensions wasn't made in a vacuum. The WWE tested the concept in Brooklyn at Barclays Center last year, when it surrounded SummerSlam 2015 with sellouts for NXT and Raw. In April this year, the WWE sold out WrestleMania 32, NXT, Raw and the Hall of Fame, all of which took place in Dallas.
The news comes ahead of this weekend's sold-out Survivor Series in Toronto, which also includes a sold-out Raw and a nearly sold-out NXT show. The 2017 Survivor Series will take place in Houston at the Toyota Center on Nov. 19, 2017. All four events on that weekend will be hosted at that venue.