JACKSONVILLE, Fla. -- The Doug Marrone bologna saga has taken the next step: The Jacksonville Jaguars coach now has his own sandwich made just the way he likes it.

And you can get one, too, and fight childhood cancer at the same time.

It's called the Marroney Baloney and it's sold in Circle K convenience stores around Jacksonville with Marrone's photo on the label. The sandwich, made by Jacksonville company Dandee Foods, costs $3.99 and all proceeds are donated to The Jay Fund, a charity founded by the team's executive vice president of football operations, Tom Coughlin, to help families battling childhood cancer.

"I still can't really even fathom how people view the sandwich I eat, which is a joke of how people view it, but that's what I do eat and anybody that's ever grown up with me knows it," Marrone said. "To be able to take something as simple as that and be able to do something for charity with it, and obviously the proceeds are going to The Jay Fund, it's good. It's going into our community, and I think any time you can do something within our community I think you've got to step forward and do it."

This isn't the first time there's been a bologna sandwich named after the Jaguars' coach. Delaware North Sportservice sold a Marroney Bologna sandwich for $6 at TIAA Bank Field (with proceeds going to the Jaguars Foundation), but it featured thick-sliced bologna and American cheese grilled on paisano artisan bread. Marrone prefers thin-sliced bologna with spicy mustard on white bread.

Dande Foods' Marroney Baloney features several thin slices of Hormel bologna, cheddar cheese from the Welcome Dairy in Wisconsin, mayonnaise and mustard, and two pieces of fluffy white bread. And yes, its namesake has taste-tested it.

"It was good as hell," Marrone said. "[Jaguars director of public relations] Tad [Dickman] bought two -- and obviously I don't need two -- but I ate one and I gave it an 'A', and I'm pretty much a connoisseur on that stuff."

Yes, he is. Marrone explained his love for bologna and cheese sandwiches in an ESPN story last November, and that prompted the Beef Checkoff and National Hot Dog and Sausage Council to send 350 pounds of Boar's Head beef bologna to the stadium. Marrone kept six of the 3.5-pound logs (he passed them out in the building) and donated the rest to Feeding Northeast Florida, which supplies local food banks.

The Marroney Baloney can trace its roots to Matt Thompson, who co-owns Dandee Foods along with his father, Jerry, and brothers, Jeff and Steve. The day after Marrone mentioned his love for bologna and cheese sandwiches in a postgame news conference following the Jaguars' Nov. 12 victory against the Los Angeles Chargers, Thompson heard the comments on the "Jaguars Today" show on the team's official radio station, 1010XL.

Host Mike Dempsey joked they needed some bologna and cheese sandwiches. As one of the show's sponsors, Thompson made several quick phone calls. Sandwiches were made the next day, and the day after that they were being sold in convenience stores in the Jacksonville area. Dandee Foods sold the sandwich throughout the playoffs and donated the proceeds to The Jay Fund.

Marrone's photo wasn't on the label then, though. It is now, and Thompson said the sandwich will be sold through the end of the season. He said conservative estimates are 500 sold every week for the 17-week regular season and for as long as the team is alive in the playoffs. At $3.99 per sandwich, that's anywhere from $33,915 (if the Jaguars don't make the playoffs) to $43,890 (if they play in the Super Bowl) Dandee Foods will donate to The Jay Fund.

"It's been a fun thing to do," Thompson said. "We certainly didn't do it for any sort of [media exposure]. We just thought it was kind of a fun thing to do here locally.

"... It just fell into place for us to do something nice with the community for a good cause. We love coach Coughlin. We love coach Marrone."

And people seem to love the sandwich.

Aimee Rich, a Circle K convenience store manager on Jacksonville's west side, said she sells out the two deliveries of six to 10 sandwiches her store gets each week.

"I can't keep them in there [the cooler]," Rich said. "Not too many people are big on a bologna sandwich. I was surprised."

Rich has put a few away herself.

"I love bologna," she said. "I'm a big bologna eater. I usually eat one every other day or so.

"It is the perfect sandwich. It really is. Good cheese on it. Good bread, not like the normal processed food."