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Rugby Australia announce Cadbury as Wallabies principal partner

Matt King/Getty Images

Rugby Australia have unveiled a new principal partner for the first time in 30-years with chocolate giant Cadbury partnering with the Wallabies and Wallaroos until 2026.

Cadbury's logo will adorn the new Wallabies jersey for their first Test against France in Sydney, taking up the position former partner Qantas held for 30 years.

Cadbury will also be a major partner of the Wallaroos, taking up pride of place on the Wallaroos shorts.

"What a fantastic and proud day for Australian Rugby," RA CEO Andy Marinos said on Thursday. "We're incredibly excited to partner up with the team at Cadbury, and to see the opportunities for us both over the coming years.

"From the alignment on values to their commitment to the development of women's sport, as well as increasing the opportunities and profile of the game, this partnership will only further encourage the growth of our game across all levels."